
Make your sound decisions undeniable
White-label UX and music cognition research that guides your creative direction, backs it with evidence clients can't argue with, and helps you win more work.
Explain, defend, and improve your sound decisions.
From pitch to production to validation, we back your work with science, so it's not just creative, but credible, effective, and easy to champion.

A research partner for
your creative team
Join our free Research Partnership and get a white-label research expert on call. We combine UX and music perception research to guide creative direction, settle internal debates with evidence, and make your work easier to defend when clients push back. Research is scoped into client projects, so you gain expertise when you need it and pay no retainer when you don't.

Pitch support
that wins work
Bring a research expert into your next pitch. Within days, you get client-ready slides and copy built on sonic audits, competitive analysis, and benchmarking: evidence of impact, differentiation, and ROI. We'll even join the pitch meeting as your research specialist, adding credibility exactly when the client needs convincing.

Instant evidence for
your creative work
The Sonic Insights Library, our free Substack, translates academic research into plain-language takeaways and practical design recommendations. Use it to strengthen your rationale, back up client conversations, and create sonic assets with intention and credibility.

Fix your phone
experience
Confusing menus and harsh hold audio erode trust at the exact moment people need help. We use user research to find what is not working and guide sound decisions that make phone experiences clearer, calmer, and more on-brand. Callers feel guided, not stuck.
Founded by
Caitlyn Trevor, PhD
Caitlyn is an award-winning researcher and musician with over a decade of experience studying how people perceive and respond to sound. She holds a PhD in Music Theory from The Ohio State University and has published her work in top journals such as PNAS, JASA, and Music Perception. She was awarded a Marie Skłodowska-Curie Fellowship to study music & neuroscience, and is professionally certified in user research.As a musician, Caitlyn has a Master’s in Cello Performance, composed an award-winning short film score, and designed sound for theater and film.At SonicUXR, Caitlyn combines scientific rigour with a musician's understanding of creative work, equipping sound teams to create more intentional, impactful audio. Her mission is to change how sound is understood, valued, and designed across industries.She was recently selected for the CatalyseHer accelerator (INCO × Visa Foundation), supporting women founders building high-impact businesses.

From the teams we work with
"Caitlyn's sonic research is really impressive. Her approach to analyzing the effect music has on an objective level has provided unmatchable insights on client projects. We look forward to continuing our work with her!"
Sami El-Quqa
CEO
MusicGrid
"Caitlyn’s natural curiosity, deep expertise in the human perception of sound and music, and strong analytical and research skills make her an invaluable collaborator. Her thoughtful, cooperative approach has made working with her a true pleasure. Her work in this emerging field is both innovative and essential, bringing much-needed expertise to a discipline poised to shape the future of user experience."
Stephen Hess
VP, Products & Engineering
MedRhythms
"Caitlyn's passion for exploring how sound and music can impact one's experience of products and other tools is infectious. Her approach to discovery and the craft of sonic UXR has helped shape our research surrounding an open question of how users would best like to discover new content. We would love to work with her again!"
Ben Musholt
Senior Product Manager
MedRhythms
"Caitlyn brought invaluable outside perspective, free from our creative biases. She broadened our thinking and provided solid reasoning to inform design decisions. In particular, she referenced studies about UX sound in hospitals. I was familiar with some of that research but hadn't made the connection to our project. It was a great cross-industry insight that clarified our approach."
Wesley Slover
Sound Designer
Sanctus
"Caitlyn has a rare ability to translate complex sonic phenomena into meaningful, actionable insights that translate well across areas of expertise. Her research pushed our thinking further and brought greater clarity to the areas we were exploring throughout our engagement."
Jeff Larson
Chief Product Officer
Moodsonic
“Caitlyn is a true research partner in that she not only has all the honed skills and discipline required, but more importantly goes out of her way to understand the purpose and goals behind all the diligent work - it is not to check boxes or simply distill out observations, but rather to discover insights that can lead to action and influence sonic work being created in service of her clients."
Marco Vitali
ECD
Sonic Lens Agency
Ready to back your sound with evidence?
Whether it's a project, pitch, or product, we'll help you define the right approach.
© 2025 Caitlyn Trevor, PhD | LinkedIn | Header photo by John Benitez on Unsplash, footer photo by Xingchen Yan on Unsplash
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